As Aziz Bouallouchen walks into the foyer of a plush cinema in the Moroccan city of Marrakesh, he is given not a pair of 3D glasses that one can expect to find in many cinemas around the world but a pair of headphones.
Mr Bouallouchen, in his 20s, is no ordinary cinema-goer and this is no ordinary cinema.
Every seat is equipped with special devices to enhance the enjoyment of blind and partially-sighted film-lovers.
The film being shown is Lalla Hoby, a popular Moroccan comedy about a man who crosses the Straits of Gibraltar in order to look for his wife who has left him for another man and gone to live in Belgium.
Released in 1996, it is the only North African film to have been adapted to carry audio description.
Leading the way
Wearing headphones plugged into small receivers in the seats' arms, Mr Bouallouchen listens to a voice explaining the action sequences, body language, the scenery - the "in-between" moments without which a film's meaning is lost.
"It's a brilliant idea," Mr Bouallouchen says. "I haven't been able to 'see' a film since I suffered a disease that robbed me of my eyes."
"But now I can feel part of the world of cinema," he says.
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